Senior Performance Marketing Manager

Bristol

£competitive + benefits

Ref: SM1117

Working for a successful international business within the travel industry, my client is looking for a Senior Performance Marketing Manager to join their growing Bristol team.

Your previous experience will span ownership of performance marketing activities; running integrated campaigns across paid search, paid social and display (including programmatic buying).

As a senior digital marketer, you bring a wealth of knowledge and hands-on experience in performance marketing, you have a track record of driving initiatives that make a concrete commercial impact and you're a natural leader who knows how to build and motivate a team.

You are a strong analytical thinker and an effective problem solver who’s comfortable taking initiative and who thrives in a fast-paced and growing environment.

Responsibilities include:

  • Lead the performance marketing strategy and drive growth at scale.
  • Lead the performance marketing team.
  • Take ownership, from design to execution, of all performance marketing activities across paid search, paid social and display (including programmatic).
  • Research, test and scale new customer acquisition channels, techniques and technologies.
  • Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creativities and landing pages.
  • Help in the refinement and improvement of our tracking and attribution methodology, and help in making sense of customer insights and findings.
  • Ensure that the technical infrastructure to provide optimal tracking and reporting is in place.
  • Continually refine the performance marketing processes, procedures, metrics and tools.
  • Coordinate with creative agencies on the development, implementation and optimisation of new creatives.
  • Create and present weekly, monthly and quarterly reports and analysis.
  • Keep abreast of the newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.

To apply for this job please drop me a line, quoting Ref: SM1117, together with your CV  to:

sarah@sarahmoir.co.uk