CRM Marketing Manager


£competitive + benefits

Ref: SM1118

Working for a successful international business within the travel industry, my client is looking for a CRM Marketing Manager to join their growing Bristol team.

You’re an experienced cross-channel marketer who can take ownership of all CRM activities. You’ll independently run acquisition and activation programs across email, SMS, push notifications, in app messaging and more.

As a digital marketer, you bring a wealth of knowledge and hands-on experience in marketing automation and user experiences creation, and you have a track record of leading initiatives that make a concrete commercial impact.

You’ll have significant hands-on experience and proven track record of running cross-channel marketing automation campaigns on Salesforce Marketing Cloud.

Responsibilities include:

  • Lead the email marketing strategy and drive growth at scale.
  • Take ownership, from design to execution, of all customer marketing activities across email, SMS, push notifications, in app messaging and more. This includes marketing automation campaigns like drip, nurture, trigger and batch campaigns.
  • Research, test and scale new customer acquisition channels, techniques and technologies.
  • Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creativities and landing pages.
  • Help in the refinement and improvement of tracking and attribution methodology, and help to make sense of customer insights and learnings.
  • Ensure that the technical infrastructure to provide optimal tracking and reporting is in place.
  • Continually refine the customer marketing processes, procedures, metrics and tools.
  • Coordinate with creative agencies on the development, implementation and optimisation of new creatives.
  • Create and present weekly, monthly and quarterly reports and analysis.
  • Keep abreast of newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.

To apply for this job please drop me a line, quoting Ref: SM1118, together with your CV  to: